Nowadays, if you are running a business and you want it to survive, you need to make sure that you have a social media presence. Instagram has become a very important tool for most business and if you want your business to succeed, you need to make sure that you are using Instagram to its full potential. Instagram is a great place to reach out to a huge audience, as of recent stats, there are around 800 million active Instagram users every month. That is a lot of people and you can use that to your advantage. You will need to have a proper marketing strategy and here you will find some tips that will help you to create the right strategy.
Get More Followers
If you want your business to do flourish with the help of Shopify Instagram you will first need to make sure that you have a lot of followers. If you don’t have a lot of followers on Instagram then you will not be able to make a huge impact and your business will not get the results that it needs. One way to increase your followers is to ask your existing customers to follow you.
First Impressions Matter
The profile of your Instagram account needs to be meaningful. You should not just write anything in your profile, the bio just gives you 150 words to describe your business, so make sure that you use those words properly. People reach the bio of almost every Instagram account and if they don’t like then there is no point in going forward. You should also not stick to just one bio for the rest of your life, instead, you should keep changing things.
You need to make sure that you post content on a daily basis. This does not mean that you start to push out low-quality posts. You need to make sure that you maintain a standard, you should also not post too much in just one day because that will simply annoy your users and that is not something that you desire. The right number of posts is around 10 posts per week, not more or less than that.
Don’t Run After-Sales
Sure the main purpose of the Instagram account is to grow your business and improve sales. However, this does not mean that all of your posts need to be selling a product or promoting one. If you do this, you will annoy your followers and might even end up losing followers. You should also post other things like pictures of your employees and more. Just make sure that you stay close to your business and don’t start sharing personal stuff.
Use the Life Feature
You should also try to go live every now and again. When you have a new announcement or just want to connect with your follows you can start a live session. Here you can answer questions from your followers then and there which is something that they will appreciate. You can also demonstrate new products or just give a tour of your company.
Use the Story Feature
Instagram stories are perhaps one of the most popular features that Instagram has to offer and that is why you need to make sure that you use it properly. You can use the Instagram stories to add pictures or even videos and that can be quite meaningful. You need to make sure that your story needs to be relevant because it will just disappear after 24 hours so the timing needs to be perfect.
Seek Help from Influencers
Influencers can be a huge help when you are trying to market a product or service. This is because the general public trusts these influencers more than brands and you can use that to your advantage. If you can get an influencer to promote your brand or product you will see a significant rise in sales.
The captions are going to be an important part of each post you publish on Instagram. When you are writing captions you should include the relevant hashtags, you should create fun and engaging hashtags and use the popular ones too. When you are writing a caption you can be descriptive if you want and there are a lot of companies that do that and receive a positive response.
Contests and Giveaways
If you want to gain a lot of followers quickly and reward your existing followers, you should think about holding a contest or a simple giveaway. You can giveaway a sample of your product or any other product that comes to your mind. This will give your followers a feeling that you actually care about them and want to return the favor. Keep in mind giveaways do bring in some false followers who are just there to win the prize, so make sure that you do it smartly.
One of the last things that you need to do is make sure that you create shoppable posts. What this means is that your followers will be able to buy your products directly from Instagram photos/videos. This is a great feature and can allow the user to buy the product then and there without giving them a chance to second guess their decision. You can integrate this feature into your Shopify store using the Shopify Instagram apps.